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ProActivity, Ltd, headquartered in the U.S. with operations in Israel, is a provider of advanced Business Process Analysis (BPA) and Business Activity Monitoring (BAM) solutions |
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EMC Corporation is a $40 billion provider of information infrastructure technologies and solutions worldwide |
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ProActivity retained TM Capital to explore strategic alternatives for the Company |
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TM Capital leveraged a “rifle shot” approach in the process targeting suitors with a clear product fit and designed customized marketing materials for each target |
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The end result was the strategic sale to EMC Documentum’s division where ProActivity’s solutions filled key voids in EMC’s product suite |
